We offer tailor-made pricing plans for law firms of all sizes — so you pay only for what you need. Help us get to know you better for a custom quote.
What’s included
Everything in Basic
500 contacts¹
Client intake
Lead management
Calendaring
Custom forms
E-signature
Task management
AI-powered²
AI lead qualification
AI lead engagement
AI copilot
AI automations
AI agents
AI communication
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What’s included
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Everything in Essential
10,000 contacts¹
Workflow & marketing automation
SMS & MMS²
Round-robin scheduling
Advanced conflict checking
Email marketing
Custom reporting
Analytics & ROI tracking
Custom dashboards
Event management
AI-powered²
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AI lead qualification
AI lead engagement
AI copilot
AI automations
AI agents
AI communication
What’s included
Everything in Premium
10,000 contacts¹
Workflow & marketing automation
SMS & MMS²
Round-robin scheduling
Advanced conflict checking
Email marketing
Custom reporting
Analytics & ROI tracking
Custom dashboards
Event management
Custom pricing
Dedicated account manager
Full access to all features
AI-powered²
AI lead qualification
AI lead engagement
AI copilot
AI automations
AI agents
AI communication
Add-ons
Accelerate your workflows even further
01
Stop sorting leads manually. Merlin Qualify evaluates every new lead and surfaces your best cases automatically.
02
Build outreach agents that sound like your firm, respond to leads 24/7, and keep the conversation going until they convert.³
03
Describe what you need. Merlin Copilot builds it. Automations, reports, and live data answers — all in plain language prompts.
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Time & Billing
Manage every client from first contact to final invoice.
Time tracking, data insights, client management, payment processing, and invoicing. Applicable to any plan.
Add Time & Billing to your plan.
¹Additional contacts sold separately
²Available to add on for an additional fee
³Requires Merlin Qualify
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Compare Plans Side by Side
3
3
5
10
Unlimited
Unlimited
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50
500*
10,000*
10,000*
Basic
Advanced
Advanced
50/mo*
100/mo*
Add-on
Add-on
50,000/mo
50,000/mo
Unlimited
Unlimited
Included in add‑on
Included in add‑on
Included
Included in add‑on
Included in add‑on
Included
Included in add‑on
Included in add‑on
Included
Outcome-based pricing
Outcome-based pricing
Outcome-based pricing
Outcome-based pricing
User-based pricing
User-based pricing
³Requires Merlin Qualify
Real customers, real results with AI and automation
Nesevich Law
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400
%
Revenue increase
Estate Planning
The Creator’s Law Firm
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25
%
Increase in lead conversions
Intellectual Property
Leppard Law
12
%
Conversion rate increase
Criminal Defense
Bourassa Law Group
40
Conversion rate increase
Personal Injury
Sullivan Law & Associates
$
500
Average increase per retainer
Family Law
Florida Women’s Law Group
100
%
Increase in revenue
Family Law
Sterling Immigration Ltd.
120
%
Increase in lead conversions
Immigration Law
Ready to see how
Lawmatics in action?
Schedule a demo of legal’s most trusted AI-powered platform.
