Innovation Meets Balance: Scaling an IP Law Firm with Lawmatics

Ticora Davis
Founder & Managing Attorney,
The Creator's Law Firm
The results
10
hours saved per week per team member
7
%
increase in profit YoY
25
%
increase in lead conversions
Firm facts
Practice Area
Intellectual Property
Business Size
10 Staff
Location
Charlotte, NC
Switched From
Clio Grow
Meet Ticora Davis
Ticora Davis is the founder and visionary behind The Creator's Law Firm, an intellectual property law firm based in North Carolina, driven by resilience and innovation. After working in healthcare and as an intellectual property specialist at another law firm, Ticora set out on her own to start The Creator’s Law Firm in 2017. The firm specializes in trademarks, copyrights, and intellectual property monetization strategies. With a commitment to efficiency, client-centric solutions, and a forward-thinking workplace culture, Ticora’s firm reflects her belief in balancing ambition with well-being.

I chose Lawmatics because it was able to give me robust and rich data that could drive my decision making.”

Ticora Davis

Founder & Managing Attorney, The Creator's Law Firm

The mission

The Creator’s Law Firm was born from Ticora Davis’ vision to empower entrepreneurs while redefining what a legal practice could be. Rather than merely building a business, her goal was to create a thriving ecosystem where clients feel supported, and employees flourish. With outdated tools holding her back, Ticora sought a platform to streamline operations, drive smart decisions, and foster a culture where innovative work and work-life balance go hand in hand.

Challenges

Lack of automations in other solutions

Ticora Davis needed a system that could truly automate her firm’s workflows, but her previous software fell short. "I had to manually trigger everything," she explained, leaving her team bogged down with repetitive tasks like client follow-ups. These inefficiencies not only consumed valuable time but also made it harder to focus on growing the firm and delivering exceptional client experiences.

Lack of reporting

Without robust reporting tools, Ticora struggled to make data-driven decisions that could guide her firm’s growth as she built up from a solo practice. "I couldn’t figure out where my money or leads were coming from," she shared. The inability to track key metrics left her feeling ill-equipped to plan strategically, a gap that became increasingly untenable as her practice expanded.

Digital clutter

Juggling multiple disconnected tools created chaos for The Creator’s Law Firm, with team members logging into several different systems to complete basic tasks. "I realized I had one system doing this and another doing that," Ticora said. The lack of integration slowed operations, increased costs, and made it harder to maintain the streamlined, forward-thinking culture she envisioned.

Lawmatics is helping me make more time and save more time.”

Ticora Davis

Founder & Managing Attorney, The Creator’s Law Firm

Benefit highlights

Time saved across staff

Automation has been a game-changer for The Creator’s Law Firm. "I’m like ‘Wow, we’re going to be able to save so much time.’" Ticora said, pointing to features like automated email templates and workflows. These tools save each team member at least 10 hours per week, enabling them to focus on higher-value work and giving the firm more bandwidth for strategic initiatives.

Reduced digital clutter

By consolidating tools into one platform, Lawmatics streamlined the firm’s operations and reduced unnecessary complexity. "I was like ‘Oh, now I can eliminate Trello because Lawmatics has those kanban boards and pipelines,’" Ticora shared. This shift has not only cut costs but also improved productivity, allowing her team to work more efficiently without juggling multiple systems.

Team management

Ticora mentioned one of her key questions as a CEO is “How well do we do without my day-to-day input as CEO? And there’s really no way to do that without a really strong CRM like Lawmatics.” Automation and task management features allow her team to take ownership of key responsibilities, reducing her decision fatigue and fostering a collaborative workplace.

Dynamic client engagement

The activity timeline in Lawmatics provides real-time insights into each client’s journey, helping the team identify critical touchpoints and deliver tailored services. "We’ll call and say, ‘Your trademark’s going to register in two weeks. Do you want to enroll in our monitoring program?’” Ticora explained. This kind of proactive outreach opens the door to additional custom services they can offer their clients.

Brand cultivation

The HTML email builder ensures every client communication reflects the firm’s professional identity. "I love that my branding colors are consistent," Ticora said. “It feels good that my clients are receiving a really nice, crisp, well put together email with accurate information. And it's on brand!” Clients immediately recognize her firm’s voice and style, reinforcing trust and delivering a polished experience from start to finish.

Balanced work culture

Lawmatics supports Ticora’s vision for a healthier work-life balance by acting as her "24/7, 365 employee." Because automations handle client updates and routine tasks, her team can step away from the office without sacrificing quality. The team currently works half-days on Fridays, and Ticora explains "We’re able to sustain that because we don’t have to worry about regular updates or keeping clients in the know.”

Power features

Custom Forms

The Creator’s Law Firm uses custom forms to simplify and personalize client intake. “We’re leveraging forms to make calls more efficient,” Ticora shared. For example, when a prospect expresses interest in filing a trademark, the form automatically updates to gather the specific details needed for that request. This ensures the team collects the right information upfront, allowing consultations to focus on solving the client’s needs. With Lawmatics, the collected details flow automatically into the client’s record, saving time and eliminating the risk of errors.
Custom Forms Image
Custom Automation Workflow

Automations

Lawmatics automations handle the repetitive tasks that used to slow the team down. “All my team has to do is input client information once, and emails are automatically personalized and sent at the right time,” Ticora explained. For example, follow-up emails can be scheduled to go out at key stages in the client journey without any manual effort. Automations save the firm countless hours, allowing the team to focus on higher-value work while ensuring every communication is accurate and professional.

Reporting & Insights

Robust reporting capabilities in Lawmatics provide Ticora with the clarity she needs to lead effectively. "I knew stepping into that role of CEO of my law firm, I could not think like a solopreneur anymore. I needed data to drive my decision-making," she explained. Data dashboards in Lawmatics make it easy for her to track client progress, identify upsell opportunities, and optimize workflows for better profitability. With actionable, real-time data at her fingertips, Ticora can make informed decisions that ensure her firm’s long-term growth and stability.
Reporting & Insights

Before Lawmatics, my team had to log into three or four different software to run the firm. And now I’m realizing, I don’t need this other software because Lawmatics provides the solution.”

Ticora Davis

Founder & Managing Attorney, The Creator’s Law Firm

Future business goals

As The Creator’s Law Firm continues to grow, Ticora Davis is focused on ambitious goals that align with her mission to empower entrepreneurs and creatives. With Lawmatics as a trusted partner, she’s setting the stage for transformative growth and new opportunities:

  • Promote a new book by hosting events through Lawmatics
  • Generate seven figures in revenue
  • Build out a robust sales team

I love the automations. Huge, huge, big, big, big fan of the automations.”

Ticora Davis

Founder & Managing Attorney, The Creator’s Law Firm
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