An email drip campaign is an automated cycle of emails sent on a specific schedule as a response to a particular action. For example, if a client signs up for a newsletter, or schedules a consultation, it will trigger a series of automatic marketing emails sent out over a period of time. The idea is to keep clients engaged to scale your business without you having to do a thing. Meanwhile you can focus on what you do best—practice law.

Unlike traditional automated emails, drip marketing is a little more sophisticated. Drip marketing offers a much more advanced and tailored message to the right person at the right moment. Although very similar to automation, drip campaigns are a pre-created series of tailored messages that have been scheduled over time. 

From a welcome email to a promotional message a few days later offering a little more information about a firm, the idea is to nurture and engage leads through the client journey from one stage to the next using personalized content rather than generic. Intuitive, easy, and time-triggered—email drip marketing is an all in one solution to making law firm’s marketing efforts stand out.

Email drip campaigns streamlines law firms’ marketing tactics to ensure that no opportunity is missed during the client journey. Lawyers can choose their own custom triggers to determine what action will result in what kind of message at what time. By sending out carefully constructed and strategically timed emails, the chances of converting a lead to a client is significantly increased. The end result is more time gained for busy lawyers who have more important things to do than send out marketing emails, and ultimately more revenue.

Creating an email drip campaign may sound daunting at first. However, with Lawmatics it’s easy to set up an automated workflow with a simple visual interface. It’s as simple as using any data you choose in your CRM database to determine what marketing emails should go out next. Whether it’s a follow up message sent out after a visit to a law firm’s website or a promotional email after someone downloads a case study, attorneys can easily program whatever triggers work best for their practice.

Lawmatics' easy drag and drop feature makes it simple to build everything from a simple follow up campaign to a complex multistage journey. Once an email drip campaign has been created, attorneys can measure and analyze how well it’s performing using the data and analytics feature. Integrating an email drip campaign into a marketing strategy can help better engage, delight, and retain leads with a customized and client-focused experience that yields the maximum amount of results. Sign up for a free product demo today!

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