hours saved per week

increase in revenue YoY forecasted

increase in consultations

increase in lead conversions

increase in marketing spend

new staff hired

Ruby Powers is the founder and managing attorney of Powers Law Group, a full-service immigration law firm based in Houston. Ruby is the heart and soul of her firm. She started it from scratch, wore every hat possible, and grew it into a pillar of support for those seeking a new beginning in the U.S. Today, in addition to client service, she focuses on high-level business development and strategy. The team she’s assembled at Powers Law, many of whom are immigrants themselves or related to immigrants, foster long-term relationships with clients and their families as they navigate years-long immigration processes.

Ruby and her team were overwhelmed by disorganization — contacts scattered across different databases, different software systems, and no clear way to track leads. This chaos left the team struggling to promptly respond to prospective clients, which prolonged the sales cycle from initial interest to case hire. More importantly, the firm missed opportunities to build trust with anxious clients who needed help with securing visas, reuniting with family members, or navigating asylum claims. To solve these issues, Powers Law Group sought a solution to unify their operations, automate tasks, and provide the attentive, high-quality service their clients depend on during pivotal moments.

Automated intake and personalized email and SMS message templates not only reduce attrition but also keep clients moving efficiently through the process, ensuring they’re updated at every stage. This level of communication isn’t just a benefit for current leads—it actively drives new business. As Ruby explains, “There have been times I’ve asked clients, ‘Why did you choose us?’ and they’ve said, ‘You were the first to respond.'"

Lawmatics equips Powers Law Group with tools to track their sales funnel at every stage, delivering valuable insights into each lead's progression. As a full-service immigration firm that frequently intersects with other practice areas, Powers Law also monitors cases involving asylum court, employment law, and other key categories. This enables the firm to identify bottlenecks, prioritize leads effectively, and gain a deeper understanding of the core services they provide to clients.

Powers Law Group has a long list of former clients from almost fifteen years in business. Lawmatics makes it easy to search for former clients, incorporate them into drip email or SMS campaigns like the firm’s newsletter, and cultivate referrals or new business from the same web of contacts – that often being former clients and their families. “Keeping all our contacts and referrals in one place and following up with them is so essential for our firm,” Ruby says.

Ruby leverages her expertise as a business owner along with real-time data to assess her firm’s overall health. When conversion rates dip, the reasons are often beyond the firm’s control. “Sometimes people simply aren’t eligible,” she explains, referring to cases like certain visa programs. The data also helps set clear business targets. “What I really love is the ability to reverse-engineer goals: if I need this many cases, that means I need this many consults, which means I need this many leads, and so on.”

As the office manager, Dania Estrada’s responsibilities include training new employees on the firm’s Lawmatics workflow. “It’s very user friendly, so whenever onboarding someone, it’s easy for them to catch on.” Ruby adds that the ease of having a central platform also improves collaboration. “Lawmatics is a place for my reception and front end sales team to be able to stay organized despite being in multiple places and varying time zones.”

Powers Law Group has effectively consolidated multiple tools into one platform. Using Lawmatics for intake, marketing, contact management, e-signature, and more both simplifies the firm’s workflows and improves overall efficiency. It also saves the firm the money and hassle of managing licenses for several different platforms. “We just found one thing that had everything that we needed, instead of having to go to different places to get all those things done,” explained Dania.

Lawmatics makes it possible for Powers Law Group to provide the instant gratification that they strive to create in the client experience. “We’re able to communicate faster and respond quickly using all the templates and automations we have in place,” Ruby says. “It makes a great first impression because clients think, ‘Wow, this firm is really organized.’” Those impactful first impressions mean more leads follow through on scheduling appointments and retaining help, leading to higher conversion rates across the board.

Newsletter marketing is a key pillar of Powers Law Group's outreach strategy. “We used to rely on tools like MailChimp and Zapier, constantly connecting everything,” Ruby explains. Switching to Lawmatics has made building and sending newsletters much simpler, a change that’s been invaluable for the firm. “If you really know how to organize your contacts and keep them engaged — like we do with our English and Spanish newsletter — you really don’t need to spend a fortune on other marketing efforts.”

To avoid losing leads before conversion, Powers Law uses the intake pipeline to identify and address bottlenecks. Each month, office manager Dania runs reports on unsigned and expired contracts sent to PNCs, giving the intake team a clear view of which leads need immediate follow-up. This ensures that no opportunities are missed. “We’ve been able to make the tweaks necessary to maximize all the potential leads that come into the firm,” Ruby says.