hours saved per week

client retainment rate

revenue increase

When Jim Kraayeveld founded the practice in 1993, Corinne came on board to help him get the business off the ground for what was supposed to be only a matter of months. Months turned into a few years, and years turned into decades. Thirty years later, the pair run a thriving family law firm with five exceptional attorneys. Although Corinne refers to herself as a practice manager, she wears many hats, doing in her words “whatever it takes to get business coming in.”

With 12 employees, and a mission to go the extra mile for their clients, Corinne was searching for ways to facilitate the best possible client experience that would encourage favorable reviews and plenty of referrals.

Priding themselves on full transparency and a passionate yet brutally honest approach, Kraayeveld Law Offices is one of the few practices in their area that doesn’t shy away from tough cases. Family law brings with it a lot of contentious cases, and requires a passionate pursuit of excellence to weather the recurring challenges. With over 30 years of experience, Kraayeveld Law has developed a strong reputation for aggressively representing their clients, thanks in part to the help of legal technology that provides an operational foundation to streamline their processes so they can focus on what matters most— attentive legal services to clients coming to them in a time of personal crisis.

Drip email marketing offers Corinne a way to send out personalized email marketing automatically as each client proceeds from one stage of the sales funnel to the next. “My contacts get specific drip emails geared towards divorce, or child custody cases, and a bit of freebie advice. I think that should create a lot more work.” Because her contacts receive content tailored to their needs, specific case type, and stage in the client journey, Corinne anticipates her marketing effectiveness to soar.

The high rates of Kraayeveld Law Offices deters some prospects from hiring outright. But by diligently following up with those who didn’t follow through with a retainer, Corinne has seen a 15-25% boost in client retainment rate. Automated texts and emails showcasing the firm’s many accomplishments as well as helpful tips in navigating the legal system do wonders in persuading prospective clients that the firm’s services are well worth the sticker price.

The flexible sales, marketing, and intake automations that Lawmatics offers spares Kraayeveld Law Offices 4 to 5 hours a week of administrative work that they can instead devote to vigorously preparing their clients for trial. Corinne asserts that since they’ve been able to save so much time that they are now able to devote more time to their clients.

Nothing stalls progress in new client onboarding quite like missed appointments. Since implementing a loss prevention nurture flow using Lawmatics, Kraayeveld Law Offices has seen an uptick in prospects taking the proper steps to get back on track. “Say someone misses an appointment for whatever reason. Lawmatics flags that and drops them into a nurture flow via our automations, after which they often call us again to reschedule.”

Because of the robust automations that streamline and simplify the intake process, Lawmatics handles the repetitive operational action items that would otherwise require a paid staff member. “Without Lawmatics I would have to hire another employee at this point to handle intake, which is automated now. The amount of information that I can provide without hiring more people, allows for our firm to go the extra mile for our clients without incurring additional costs.”

Without automation, informing clients of impending court dates, firm appointments, or next steps can be a demanding, full-time position. Lawmatics helps keep Corinne’s clients and prospects in the loop with both drip messages (pre-programmed emails/texts that are sent in sequence unique to each contact) and triggered emails (emails/texts that fire based on a client action or status update). In doing so, clients and attorneys are better prepared for what’s to come.

Drip emails keep clients engaged even after you’ve lost contact. Repeatable processes make it easy to deliver consistent communication automatically from one stage of the client journey to the next without having to do a thing. For Kraayeveld Law, this translates into a streamlined follow-up process with an impressive client retention rate.

Keeping a close eye on their most important analytics was an important part of scaling Kraayeveld Law. Running regular reports has helped Corinne’s firm significantly increase client retention by 15-25%, encourage repeat business and referrals, and ultimately increase their overall revenue by 15-25%. A data-driven approach was paramount to making changes where it mattered most.

With the help of client communication features like SMS Messaging, Kraayeveld Law Offices is able to keep clients well informed, seeing the company’s core mission through. Automated appointment reminders, case status updates, and other informational messages ensure that all parties stay accountable and on the same page. The end result is swifter intake, repeat clients and increased referrals.