Webinar Recap: Building the Ultimate ROI Machine for Your Law Firm

With the legal industry poised for 5.18% annual growth, innovation is key in the face of evolving client demands and growing caseloads. Top law firms are expanding their client base with smart marketing and improved services — all while optimizing their operations for agility and efficiency.

In this roundtable discussion, our panel of industry experts shared their insights into building sustained financial health and commercial success.

Panelists

Time stamps of key takeaways

0:00 — Introductions

Get to know our panel! They have a vast range of expertise in the legal industry as marketers and attorneys themselves, in practice areas spanning from estate planning to criminal defense.

7:16 — Pillar 1: Marketing

Throwing money at marketing won’t fix your problems without a strategy. It’s about attracting the right clients, accelerating growth, and minimizing lead attrition. Here, our experts break down the relationship between getting clients in the door and creating value for your firm.

30:25 — Pillar 2: Operations

Streamlining operations is about making the most of what you have. Increasing bandwidth and eliminating redundant manual work is the first step to freeing up your team to give more personal and specific attention to your clients.

51:05 — Pillar 3: Client relationship management

This section is about driving referrals and repeat business. The key here is in creating quality experiences that turn former clients into evangelists for your firm. Our experts give some advice on how to cultivate these relationships throughout the client journey, from increasing initial retention to boosting the firm’s reputation through reviews and referrals.

101:53 — Conclusion

Our speakers provide some closing thoughts, recap important themes, and answer a few questions from the live chat.

Webinar slide deck