Webinar Recap: Build a Digital Presence That Converts Clicks Into Clients

In today’s competitive legal market, it’s not enough to simply have a digital presence — your online footprint needs to be fast, credible, and built to convert. In our latest webinar, we teamed up with the experts at Civille to break down exactly how law firms can strengthen their online presence and turn digital interest into real-world results. From the latest changes in search behavior to practical steps you can implement right away, here’s a recap of the insights.

Panelists

Time stamps of key takeaways

8:53 — The evolving digital landscape

Eric opened with a look at how the digital game is changing in 2025. The “mobile-first” mindset is more important than ever — but now it’s about fast-loading, lightweight content that works well even on weak mobile connections. He showed how Google’s AI-generated overviews are shifting how search results appear and explained why law firms should aim to be the source of the answers Google displays.

17:00 — Key components of a high-converting digital presence

The panel discussed what makes a website not just visible, but effective. Eric broke down how multi-step forms reinforce that a firm understands a visitor’s specific needs. Wes emphasized the value of regularly publishing useful, localized content and pointed to “E-E-A-T” (experience, expertise, authority, trust) as the standard Google uses to determine credibility. Reviews, case studies, and an optimized Google Business Profile also play a major role in turning visits into leads.

38:41 — Turning digital traffic into clients

This section focused on bridging the gap between traffic and conversion. Eric gave a live demo of an example using Lawmatics, showing how an appointment booked on a website instantly populates in the software. Jess then explained how automated workflows pick up from there, sending intake forms, confirming appointments, and triggering next steps. For firms struggling to keep up with growing lead volume, automation was framed as not just helpful, but essential.

53:11 — Actionable steps for law firms

To wrap things up, the team shared practical takeaways for firms at any stage. Blake and Jess emphasized that while these strategies take effort, they’re designed to scale — and the payoff is worth it. From tightening your Google Business Profile to embedding smarter forms and building automated intake flows, every step helps create a more seamless, client-ready digital presence.

Webinar slide deck