9 Must-Watch Attorney YouTube Channels to Draw Inspiration From
When it comes to online video marketing, law firms have a unique opportunity to produce engaging content that can help them connect with prospective clients. By taking a page out of the books of successful law firms and lawyers using YouTube to drive engagement and traffic, you can help your law firm grow its online presence and brand.
YouTube is the world's second most popular search engine. By creating engaging videos for your law firm, you can reach out to potential clients searching for legal information and services.
Why did these YouTube channels get a "must-watch" designation?
When researching this article, I quickly encountered many traditional attorney videos that resembled this 2017 SNL Skit "Attorney Ad." If the title card on the video had a lawyer in front of legal books and that sweet dark mahogany beloved by law firms, I kept scrolling. Instead, I was looking for a more modern take on the video format.
I passed over news outlets, major legal broadcasting channels ("Lawyer You Know" and "AskTheLawyers"), and competing industry videos. Instead, I wanted to find smaller law firms that could create pretty good content that speaks to potential clients because closing clients is the goal.
Overall, each of these channels had videos that cut through the noise of the related search results. Not all these channels have high production quality or budgets, but they demonstrate knowledge and passion.
If you are interested in creating longer-form videos, you should jump in. There is still plenty of room for good, informative content.
Law firm YouTube channels
1Tiffany Webber, aka @TheRealEstateLawyer
Tiffany Webber, Thomas & Webber, has been immersed in real estate for over a decade. She launched her YouTube channel in 2020, and it's clear that she takes it seriously...and not so seriously. With 6.78K subscribers, she's definitely doing something right.
Tiffany provides a wealth of information on her channel, covering topics such as residential and commercial real estate closings, HOAs, and being a lawyer. And she's not afraid to experiment with different video formats such as interviews, talking heads, incorporating animation, and vlogging.
Her personality comes through, so it's an enjoyable experience as viewers learn through what would be otherwise dry deep dives and explainers.
A sampling of video titles
- Real Estate Attorney Breaks Down And Explains All Closing Costs
- What Does "No Hoa" Really Mean?
- Closing Day Timeline For A Buyer And Seller
- Types Of Lawyers And What They Do
- Buying A Rental Property With Tenants: Pros, Cons, And Tips
2Varghese Summersett PLLC, aka @varghesesummersettpllc7161
Varghese Summersett PLLC is a criminal defense firm based in Fort Worth, Texas. They began posting quality content on their YouTube channel back in 2016. Ever since 2019, they have regularly uploaded content with an increased level of production.
Their videos range from high-quality branded videos to talking head segments that provide information and general guidance for those seeking help with criminal defense cases. Their videos remain professional and calm at all times. They certainly set themselves up as a trusted, experienced Criminal Defense law firm.
A sampling of video titles
- Should You Talk To The Police?
- What Should You Do If You Are Falsely Accused Of Sexual Assault?
- What Do I Do If A Detective Asks For A Statement?
- Clearing Your Criminal Record In Texas
- Let's Talk About Dwi Accidents In Texas
- What Are The Different Types Of Homicide In Texas?
3Terri Herron, aka @TerriHerronLaw
Terri Herron Law, run by Terri Herron since 2018, has an impressive YouTube channel with over 7.42K subscribers. Based in Georgia, it offers viewers insightful advice, tips, and strategies to understand and handle their divorce and child custody cases.
Despite being filmed on a computer or phone (presumably), this channel's videos have great quality, lighting, and sound. She pays particular attention to having a clean/styled background.
A sampling of video titles
- 11 Things You Should Know Before Filing For Divorce
- Contempt: Steps To Take When You Are Denied Visitation Or Dealing With Parental Alienation!
- Does Child Support Really Cover College Tuition?
- Five Mistakes People Make In Child Custody Cases
- Manipulation Tactics From Your Spouse During Divorce
4America's Estate Planning Lawyers, aka @americasestateplanninglawy1946
Paul Rabalais, America's Estate Planning Lawyers, LLC, is a Louisiana-based lawyer who has been helping clients across the nation put their legal affairs in order since 1991. He has over 233K subscribers on his YouTube channel, which he started in 2016, and has been regularly posting videos since.
Paul's videos are consistently high-quality, demonstrating that you can make quality informative content from anywhere. Each video is tailored to answer specific estate-planning-related questions, such as managing taxes acquired from an IRA or discussing estate-planning desires with one's family. Paul tackles all the topics professionally, even those that don't sound serious.
A sampling of video titles
- Does Goat-Gored Son Automatically Inherit?
- A Method To Help Families Minimize Taxes On Iras
- Talking To Family About Your Estate Planning Wishes
- Deep Dive Into $15k (Now $16k) Gifting Limit
- 9 Reasons Not To Protect Assets From Nursing Home
- Save Your Pet From The Unexpected
5DAL Law Firm, aka @dallawfirm
There's a lot of competition on Youtube for terms related to Bankruptcy coming from CPAs, Dave Ramsey, and financial talking heads. DAL Law firm's Youtube channel stood out to me as a calm presence in this space, talking about Bankruptcy and other financial issues a potential client may be experiencing on their way to Bankruptcy.
DAL Law Firm, started by Darcel Lobo, brings practical solutions to real-life issues to help clients plan for their financial future. They specialize in legal guidance related to real estate matters, Bankruptcy, estate planning, and probate.
Right now, the channels have a low subscription rate. Still, in a space competing with Financial pundits, it's all about quality over quantity. Darcel is providing substantial content for potential clients.
A sampling of video titles
- Can I Keep My Home If I File For Bankruptcy?
- What To Do If You Are Past Due On Your Mortgage // Stop Your Foreclosure
- Risks Of Diy Estate Planning For Washington State Estate Planning
- 5 Tips On What Not To Do If You're Considering Bankruptcy
6Narciso Cruz, aka @SanDiegoImmigrationAttorney
Immigration law firm channels all have high subscribers- so if you got into the legal field to become a youtube influencer, immigration law may be the right path for you. For this article, I looked for immigration channels that are bi-lingual and/or just focus on talking to their potential clients in a native language. I landed on a Spanish-speaking channel.
Immigration attorney Narciso Cruz runs a successful YouTube channel with an impressive 144k subscribers and plenty of engaging content. Through his videos, he not only answers questions from viewers but also comments on current political issues surrounding immigration policies and the treatment of immigrants. He has created a platform for helping the Latino community in their immigration cases in the United States, providing resources and education necessary to face any legal challenges that may come up.
Abogado de Inmigracion Narciso Cruz is an inspiring example for law firms looking to create a community.
A sampling of video titles
- Tengo Visa De Turista ¿Puedo Entrar y Salir De Estados Unidos Cuando Quiera? (I Have A Tourist Visa. Can I Enter And Leave The United States Whenever I Want?)
- Detenido Por ICE: Como Sacar A Un Familiar Detenido Por Inmigración ICE? (Detained By ICE: How To Get A Family Member Detained By ICE Immigration?)
- ¿Cómo Saber El Estatus De Tu Caso De Inmigración? (How To Know The Status Of Your Immigration Case?)
- Nuevas Tarjetas De Identificación Para Inmigrantes Indocumentados (New ID Cards For Undocumented Immigrants)
7Brett Cenkus, aka @BrettCenkus
Since he launched his YouTube channel in 2017, Brett Cenkus has been helping entrepreneurs navigate the challenges of structuring and scaling their businesses to success. 24.5K subscribers tune in for reliable advice on services, including founder and partner issues, capital raising, mergers, and acquisitions.
Primarily appealing to entrepreneurs and CEOs within the tech sector, Brett's videos have an interesting background of mug shots and low lighting, emulating that tech entrepreneur aesthetic.
A sampling of video titles
- What Does a Corporate Lawyer Do & Do You Need One?
- How to Value a Business (Merger and Acquisitions)
- Mergers and Acquisitions Explained: A Crash Course on M&A
- Clearing the Confusion with 50/50 Partnerships
8JZ helps (a Florida injury law firm), aka @RealJustinZiegler
You could say that Personal injury attorneys have been at the forefront of video content for a long time. We all have our local personal injury personality (personally, I grew up in Cleveland, aka Misneyland). So how are PI attorneys using this format on Youtube?
Well, it's surprisingly really boring out there.
Searching terms around car accidents, medical malpractice, slip, and fall- even dog bites, I ended up with many old and flat videos. One channel stood out to me: JZ helps (a Florida injury law firm).
JZ helps over 9.72K subscribers on his YouTube channel. Justin Zeigler's channel comprises talking head explainers with flashy title cards and high settlement figures. He provides tactics, tips, and a peek into his strategy as a personal injury attorney.
This law firm uses clickbait titles such as "What Lawyers WON'T Tell you about Car Accident Claims (but I will...)". He adds stock video, photos, and sound to create dynamic content for his viewers. Though his aesthetic may not necessarily match your brand style, JZ helps actively keep up with the current trends in YouTube culture bringing forth an exciting opportunity for collaboration in content creation.
A sampling of video titles
- 10 Questions Insurance Adjusters Don't Want You to Ask
- Insurance Adjusters FEAR THIS Claim Tip (Use it NOW)
- This Stops 90% of Accident Victims from Getting Paid
- What Lawyers WON'T Tell you about Car Accident Claims (but I will...)
9Kameron Monet, aka @KameronMonet
Kameron Monet's channel is in the style of an influencer because, well, she is one. Kameron started her YouTube channel around 2015. It focused on hair and fashion, which she vlogged during law school, and now she has a massive platform of 87.6K subscribers.
Kameron gives The Legal Tea about entrepreneurship, daily vlogs, and education around the legalities of being an influencer.
A sampling of video titles
- Influencer Contracts With A Lawyer
- The Truth About What I Do As A Lawyer
- I Quit My 9-5 Job | Lawyer Life Update
- 2023 Influencer Marketing Predictions
Take the next step and turn the camera on
The channels showcased in this article provide a great starting point for lawyers who are looking to create engaging and informative videos. You don't need a huge budget or even spend a lot of time to produce decent quality, relevant videos for potential clients. Using video in your marketing is a creative way to gain trust and connect with clients. These YouTube channels should demonstrate that it's possible for law firms to stand out from the crowd and make an impact with attention-grabbing content.
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